Centract adopts the Brookfield brand to symbolize a renewed focus on growth strategy
TORONTO, ON (June 11, 2013) â€“ Centract Settlement Services, a subsidiary of Brookfield Asset Management Inc. (TSE: BAM.A), announced today that it has changed its legal name to Brookfield Real Property Solutions Inc. and will now be operating under the Brookfield RPS brand.
â€œWith a renewed focus on growth, Centract is seeking to expand both its service offering and geographic scope. Adopting the Brookfield RPS brand is the perfect way to launch this growth strategy, as it showcases the organizationâ€™s global perspective and financial stabilityâ€, said Phil West, President of Brookfield RPS. A leading Canadian provider of real estate services, Brookfield RPS is owned by Brookfield Asset Management, a global alternative asset management company with more than $175 billion of assets under management.
The new branding will be formally announced on June 13th at the companyâ€™s 2nd Annual Property Summit at One King West in Toronto, where the company is hosting senior representatives from Canadaâ€™s residential real estate industry. The audience will include key decision-makers from the major banks, governments, mortgage lenders and insurers, in addition to credit rating agencies who will all come together for a thought provoking and insightful discussion focused on the residential real estate and mortgage industries.
â€œFurther leveraging our relationship to Brookfield Asset Management makes perfect sense for us as we embark on the next stage of our growth plan,â€ said Dave Lacey, CEO of Brookfield RPS. â€œOur rebranding reflects a new strategic direction for the company while we continue to innovate and change the face of residential real estate valuation in Canada.â€
The rebranding initiative will include the launch of a new corporate logo and website in addition to renaming of the companyâ€™s signature products.
About Brookfield RPS
Brookfield RPS, a subsidiary of Brookfield Asset Management Inc., is a leading Canadian provider of outsourced appraisal management, single-source home inspections, mortgage-related services, and real estate business intelligence to financial institutions, real estate professionals, and consumers. The companyâ€™s expertise in network management and real estate valuation (managing a network of more than 1,500 appraisers across Canada), together with its innovative technologies and services, has established Brookfield RPS as the industry thought leader and trusted source for residential real estate intelligence and analytics. For more information, please visit www.brookfieldrps.com.
Brookfield Asset Management
Brookfield Asset Management Inc. is a global alternative asset manager with over $175 billion in assets under management. The company has over a 100-year history of owning and operating assets with a focus on property, renewable power, infrastructure and private equity. Brookfield offers a range of public and private investment products and services, and is co-listed on the New York and Toronto Stock Exchanges under the symbol BAM and BAM.A, respectively. For more information, please visit our website at www.brookfield.com.
Yvonne von Jena
Head of Innovation & Marketing